The best part of giving money to Make-A-Wish is knowing the smiles it will help create, the hope it will help provide and, most importantly, the wishes it will help come true. The check presentation at Make-A-Wish Northeast New York on June 3, 2015 signified the completion of another successful Catseye Cares for Kids Campaign. Catseye Brand Manager Ashlea Keene and Creative Director Geoff Arbuckle gathered with Make-A-Wish Northeast New York CEO Bill Trigg and six-year-old Wish Ambassador Adam at the local Make-A-Wish headquarters in Albany. Bill and Adam accepted the $10,000 check from Catseye.
Raising Money For Make-A-Wish
The Catseye Care For Kids Campaign, a fundraiser that benefits Make-A-Wish Northeast New York, is an annual collaborative effort between the business, staff and clients. For each Platinum Program or rodent service sold from November 2014 through February 2015, Catseye donated $15 to Make-A-Wish Northeast New York. In addition, Catseye employees raised $400 during the first ever “Wear Denim for Wishes Week” where staff members each donated $10 to wear jeans at work. Catseye clients also played a huge role in this year’s campaign, donating nearly $1,000.
“We want to thank everyone who helped raise awareness and donated to the Catseye Cares for Kids Campaign this year,” said Ashlea. “We love making a positive impact on children and families in our local communities. Make-A-Wish is an organization that brings joys to kids and families during a dark time, and we love being a part of making that joy possible.”
Catseye has raised $45,000 for Make-A-Wish Northeast New York over the past six years. Make-A-Wish using funding to create an experience that brings “hope, strength and joy” to children with life threatening illnesses.
Meeting Wish Ambassador Adam at the check presentation was inspiring. Adam was diagnosed with neuroblastoma, a form of cancer, when he was just four years old. For more than a year and a half, Adam was in and out of hospitals receiving treatment. The light at the end of the tunnel was his wish to spend time with his family on a tropical island. When his treatments were done, Adam and his family spent a week relaxing, swimming and exploring Captiva Island in Florida. Adam told Catseye staff that one of his favorite parts of the trip was spending time in his private cabana, sipping on strawberry daiquiris and watching the TV there. He even took lessons so that he could finally learn how to swim! This was something he had missed out on doing during chemotherapy.
Adam (right) and his brother Josh (left) holding the check. Adam loved meeting Caddie the Catseye Cat. "He's like our cat Zippy!" Adam remarked.
Getting to know Adam and hearing his story only reaffirms why we give to Make-A-Wish. Thank you to everyone who has helped us make children’s wishes come true!