The Pickle Principle Can Allow Your Brand to Stand Out More for the Right Reasons
At Catseye Pest Control we follow the Pickle Principle, and this involves a special bulletin board that hangs in our kitchen for everyone to see, especially while making that morning cup of coffee. Above the board in shiny green letters, it says, “Pickle Board.” Pinned to it are photos from community events, coloring pages from our younger Catseye fans, thank you letters from customers and other inspiring messages.
Catseye was founded on the idea of creating a pest control company that is “the best of the best” when it comes to customer service. We believe in giving our customers an exceptional experience from first contact to the final walk through. This includes going the extra mile when it comes to making sure our customers are happy. Whether it’s showing up with a fresh cup of coffee, taking out the garbage or washing the dishes, Catseye staff will do whatever it takes to make your experience a little more special.
Out of this the Pickle Board was born. The Pickle Board is a place where Catseye employees are recognized for their outstanding customer service. It is a morale-booster on tough days when nothing seems to be going right. It is a place where we can find inspiration for how we can be better at what we do. The idea for the Pickle Board came from the Pickle Principle, a customer service philosophy developed by a man who owned a chain of restaurants.
The Story Behind the Pickle Principle
In the 1970s, Bob Farrell, founder of the Portland, Oregon-based Farrell’s Ice Cream Parlour and Restaurant, received a letter from an upset customer. The customer had been going to his restaurant once or twice a week for three years and always asked for an extra pickle slice with every meal. Then one day, a new waitress refused to give him the pickle without paying for it. When even the manager sided with the waitress, the unhappy customer left the restaurant and wrote a letter to Mr. Farrell.
Mr. Farrell would later thank this man for sending the letter. Soon “Give ‘em the Pickle” became the rallying cry for his company. It was all about doing that little something extra to make the customer happy.
Mr. Farrell would go on to become a motivational speaker, sharing his pickle philosophy with audiences throughout the nation. Catseye Pest Control is only one of many companies who have adopted the Pickle Principle.
For those Catseye customers who have called, emailed or sent letters to share about their positive experiences with our company, know how much this means to all of us. Have a story about your experience with Catseye Pest Control that we can add to our Pickle Board? Please share below:
And if you have a pest control issue you need solved or if you have any questions about our pest control services, reach out to the Catseye Pest Control team today online or by calling 1-888-260-3980.